Learn more about the skills-based elements of selling and the approaches that successful sales organisations employ Learn the key skills involved in selling by studying the course Introduction to Sales Management. While using the traditional selling tenets as its foundation, the course adapts the concepts to the rapidly changing world of business, including the use of Twitter, LinkedIn, Facebook, blogs, wikis, and other interactive ways of connecting with customers. The course introduces the role of sales in everyday life and how selling is also vital in all aspects of business. You will learn about how selling plays a role in your purchase decision about the products and services that you buy (and concepts and causes that you believe in). You will also gain an understanding about how Internet-based tools such as forums, social networks like Facebook, MySpace, and Twitter, along with Web sites, live chat, and other interactive features allow customers to participate in the sales process no matter what they are buying. Defining your personal brand to create a framework for the way you sell yourself to get the job you want is also covered. Next, you will learn about which personal characteristics and talents are best suited to sales, which industries or sales positions you might work in, and how you can be successful in the profession. You will gain an understanding of the differences between business-to-business, business-to-consumer, Personal selling and direct selling. You will also learn about how to craft your résumé and cover letter in a way that tells prospective employers what your personal brand has to offer, in a concise and compelling way, through the use of objectives, headings and bullet points. Finally, you are introduced to the methods of relationship selling and how making a personal connection with the customer is vital. You will learn about customer relationship management tools and how they are used to organise all of a customer’s interactions as well as adaptive selling, which allows you to truly listen, understand the customer’s needs and adapt your conversation and presentation accordingly. You will also gain an understanding of networking which is an important part of the business world and an even more vital part of sales, and how building strong relationships with customers is an excellent way to build your network. The course will be ideal for sales professionals or entrepreneurs or anyone with an interest in sales and customer satisfaction. This course will also be of great interest to existing sales personnel who are looking to up-skill their capabilities and for entrepreneurs or business professionals who are new to a sales or customer relationship role.
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